As an ambitious and results-oriented entrepreneur, ideally you would want to take your business to the next level – a level where your business runs on auto-pilot and generates profits consistently. As such, you’ll need to start by streamlining your business processes. In doing so, you’ll be able to maintain excellent customer service and gain a huge loyal following.
Even then, embracing digital transformation and furthering your formal education through digital transformation courses can help you achieve all that, provided you implement automation in your business processes. Through digital transformation courses, you’ll gain the skills necessary to help your business run itself. Also, you’ll be able to improve customer care services and boost profit generation. With that in mind, let’s automate your business in three easy steps.
Choose the task you’re going to automate
In this step, you’ll need to identify specific areas you want to automate and understand the outcomes. This way, you’ll only choose business tasks that blend in well with automation.
For instance, you can automate customer care services, social media marketing, sales, bookkeeping, lead management, and email campaigns. But how exactly do you automate all these processes? Let’s find out in the next step.
Choose an Automation Tool or method
Once you’ve identified a specific task and you’re sure automation will boost productivity, choose an automation tool to get the job done. For example, automate social media marketing by scheduling your marketing content. On Instagram, use the scheduler tool to plan automatic post publishing.
Additionally, automate sales by launching an eCommerce store where people can order your products anytime. Once sales are automated, it’s time to automate customer service in your business. That means using chatbots in your blog and eCommerce site to enable answering customer questions automatically anytime and instantly.
Although chatbots can’t handle all complex questions customers may have, they can respond faster to simple questions. What’s more, you can automate bookkeeping using software and apps like FreshBooks Accounting Software, Intuit QuickBooks Online, and Oracle Netsuite. Lastly, automate email campaigns and lead management using tools like OptinMonster, Marketo, and Hubspot.
Set targets and track results
Ensure that automating your business process will help generate higher quality results than the current ones. Therefore, once you automate tasks, set targets (go for long-term) and measure the results to monitor your progress.
This way, you’ll be able to measure your business performance and know whether automation is making your business better or not. Luckily, many automation tools come with analytics features, making it easier to track performance.
For instance, analytics in email automation tools include click-through rate and the read time for specific emails. On the other hand, some chatbots and other eCommerce software are powered by artificial intelligence (AI). That means they can learn customer’s specifications and give you insights to tailor your products and services for more customer engagement.
With businesses embracing technology to boost productivity, automation may mean remaining competitive in the industry. Marketing automation is expected to surpass 25 billion dollars by 2023, which is evidence that business automation is growing steadily.