Cloud analytics is an analytics model that enables you to move your data processing and storage to either a public or private network. This model will work great if your company has varying analytics needs and you cannot afford or want to avoid using on-premise data storage. Therefore, the term cloud analytics refers to any business intelligence or data analysis carried out on the Cloud. At times cloud analytics is also offered on different software as a service model.
This model can be deployed in various ways. For instance, you could opt to utilize hybrid models, which allow you to keep some parts on your premise while keeping the rest on the Cloud in a bid to cut costs or boost performance.
Cloud analytics encompasses different solutions, including on-demand business intelligence and data warehouses. It also empowers organizations to develop their own tools on the Cloud. Lastly, this solution is ideal for your business if you intend to scale your operations quickly without significantly raising your costs, seeing as cloud storage is typically more affordable than on-premises hardware.
The Cloud at the service of your unified data ecosystem
Your cloud analytics systems must be hosted on an internet platform. Most times, they are managed by sophisticated data centers. They provide the necessary storage space and processing power required to process massive volumes of data. Cloud experts use this solution to streamline your business intelligence, which gathers, integrates, analyzes, and presents valuable insight, enabling you to enhance the decision-making process.
The Cloud, a tool at the service of better decision-making.
Cloud has proved to be very useful for decision-making because it simplifies and enhances certain features within a business. Here are ways through which cloud analytics enables better decision-making.
1.Offers your organization flexibility
Usually, on-premise solutions are custom-built, and therefore scaling can become very expensive once the need for purchasing new storage arises. Additionally, cloud analytics solutions offer your organization more versatility which is ideal if your analytics requirements shift regularly. Lastly, the solution provides tools that allow you to access real-time data much faster. This is vital for better insights, more accurate, and faster decision-making.
Big Data from several disparate sources across your business makes it almost impossible to develop a unified view. Cloud analytics make it possible to bring all these data sources together, thus producing a more harmonious picture. All teams are also able to access different types of data from various locations in one location. Henceforth, it possible to gain a more accurate insight hence better decision-making.
3.Increasing social media and web traffic
Cloud analytics can increase your brand’s web and social media traffic because of immediate access to data. Social media and internet analytics tools will allow you to make faster decisions and visualize how your marketing strategies and campaigns are progressing in real-time. Having a deep understanding of the data enables your business to fine-tune the user experience regularly if you run a website. Additionally, this allows you to uncover any road-blocks that your users might be meeting.
Cloud analytics is revolutionary, and many companies are now adopting it to improve their operations. For better decision-making and more efficiency, you ought to consider this solution for your business too.