Starting SEO For Your Website: A Quick Guide

Planning your online marketing mix can seem confusing, but regardless of budget and other factors, SEO should be a top priority. Most small businesses in Sydney prefer to outsource their work to an agency, instead of hiring people on payroll. In this post, we are discussing some of the basic aspects of SEO, pros and cons of outsourcing your needs, and tips to hire an SEO Company Sydney.

Benefits of outsourcing SEO

First and foremost, outsourcing allows your teams to focus on core business concerns. Remember that SEO is ever-changing, and unless you update and work according to latest guidelines of search engines, your website will suffer. Many business owners know the hardship of managing a marketing campaign, which is why they engage SEO services that are local, experienced, and have necessary expertise. You can expect to increase your outreach, find more leads, get more sales, and enhance overall brand exposure, in a planned manner.

On the downside of things

Not all agencies that promise great things about SEO manage to achieve what they claim, and if your website gets penalized because of shoddy work, it may take months in recovery. Make sure that you hire the right agency, especially when you don’t have the budget for an in-house team.

Tips to hire a local agency

  • Check if the SEO service has worked with many clients in Sydney
  • Find more on client retention rate
  • Get references, and check for independent reviews online
  • Ask for a website audit, and check if they offer that for free
  • Check the performance of their own website
  • To know an agency better, you can also ask for case studies

Things to know

  • SEO is a continuous thing. That’s right. You need to be patient with SEO. Don’t expect things to change drastically for an average website overnight. It can take anywhere between three and six months to see a considerable difference in traffic and rankings.

  • A lock-in contract is not necessary. Some agencies may insist on having a lock-in contract for a year or two, but that is not at all necessary. Make sure that you don’t have to deal with such terms & conditions. Hire an SEO company that allows maximum flexibility.
  • You can get SEO reports. Most agencies offer monthly reports for clients, so that they can track the growth of the website in a practical manner. SEO reports are offered for free, and this should be a highlight of the services an agency offers.
  • Website audit can help. A website basically finds out where a site stands in terms of SEO rankings and traffic, and if there are any issues with design, user interface, and user experience. Make sure that you get a website audit done, even if that means paying a small price.
  • Pricing isn’t everything. There are some agencies in Sydney that offer cheap prices to lure customers, and while that’s a weird thing in practice, avoid that trap. Paying a tad more for an agency you can trust is always better.

Shortlist a few services now!